Media advertising

According to the Electronic Media Act (Official gazette "Narodne novine”, no.111/21), state administration authorities and public institutions founded by the Republic of Croatia, as well as legal entities owned or predominantly owned by the Republic of Croatia, are obliged to spend 15% of the annual amount intended for the promotion or advertising of their services or activities on advertising in audiovisual or radio programs of regional and local television and/or radio broadcasters and/or with providers of electronic publications registered in the Register of Electronic Publications Providers.“Narodne novine“, br. 111/21“) tijela državne uprave i javne ustanove kojima je osnivač Republika Hrvatska, kao i pravne osobe u vlasništvu ili pretežitom vlasništvu Republike Hrvatske dužne su 15 % godišnjeg iznosa namijenjenog promidžbi ili oglašavanju svojih usluga ili aktivnosti utrošiti na oglašavanje u audiovizualnim ili radijskim programima regionalnih i lokalnih nakladnika televizije i/ili radija i/ili kod pružatelja elektroničkih publikacija upisanih u Upisnik pružatelja elektroničkih publikacija.

Table of spent advertising funds - 2024

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